Alberta's Industrial Heartland is committed to an eco-industrial approach, which is built on the philosophy that it is possible to enjoy both a thriving economy and healthy environment. This is accomplished by incorporating environmental, economic, and community goals in the strategies and activities within the Heartland. Networking and partnerships with a variety of stakeholders are also crucial to the eco-industrial planning approach.
A formal Eco-Industrial Master Plan Strategy was created for Alberta's Industrial Heartland in March 2008. The strategy's mission was to "develop master plans that support long-term land use, infrastructure and social needs and interests of the member municipalities, while facilitating, supporting and encouraging sustainable eco-industrial development".
Objectives in the Eco-Industrial Master Plan Strategy include:
Providing direction for long-term land use management, protecting environmentally sensitive areas, creating a standardized approach to risk management, and promoting “green” initiatives
Developing traffic management strategies, reviewing current road and rail networks, and using growth forecasts to determine long-term transportation needs
Developing policies, management strategies, and a coordinated approach between municipalities for potable water, wastewater, solid waste, storm water, and process water
Analyzing housing options, and developing strategies to ensure adequate health care systems, crime prevention, and social service organizations
Alberta's Industrial Heartland is dedicated to working with communities, industry, and key government departments to implement eco-industrial strategies and engage in ongoing communication as planning and industrial growth progresses in the region.